What are widgets, why do I need them, and how do I use them

Widgets are interactive blocks or banners that are displayed on your site using the Convead service. A widget can be a pop-up window, a topper (a strip fixed on top), a footer (also a fixed strip, but below), a notification (a modeless window on one side), or a built-in unit anywhere on your site.

What widgets are needed for.

A widget can be one of three types:

1. A contact information form (mainly email addresses) offering the user some bonus in exchange for their data.

2. A promo block leading the visitor to the desired section or simply reporting any benefits available (for example, “Today’s action! Delivery in Moscow is free!”).

3. A notification of something. For example, “This product is being viewed by 3 people right now”.

How to create widgets

To create a widget, go to the “Web forms” section and click on the “Create a web form” button. You will also see there some examples of ready-made widgets – you can use these if you wish.

Click on the “Create a web form” button and you will be taken to the template gallery, where you can choose any type of widget:


Choose the one you like and click “Next”. After that, you will be taken to the designer, where you can customize the appearance of the widget:Here you can customize the widget to your liking. Moreover, you can customize the widget as a whole and each unit separately.

To change the settings of the widget – size, color, background image, internal indentation – click on the “Settings” button in the upper right corner. You will see a panel on the right with the characteristics of the widget.

To insert text, an image, a button, or an input field (email address, phone number, name, etc.) into the widget, drag the corresponding element from the left menu to the widget form. You can also put any additional custom field on the widget. To change the settings of a block, click on it and you will see all its characteristics on the right.


To configure the rules for displaying the widget and launching it, go to the “Settings” step.

Here you can select:

1. To. You can either filter the visitors who will be shown the widget, or call up the widget manually.

2. Where. Here you can choose which domains and which key pages to display the widget on. Moreover, you can customize the widget to display on several key pages, or on all pages of the site  except the listed key pages.

3. When. The “delay before display” determines after how many seconds of the visitor’s stay on the page the widget will be displayed. For example, if you set the value to 5, the widget will be displayed exactly 5 seconds after the visitor opens the page. If they leave the page earlier, they will not see the widget. The “delay before closing” determines after how many seconds the widget will close itself, regardless of whether the visitor closes it or not. Here you can set the maximum number of impressions per visitor.

The “Show when leaving the page” checkbox means that the widget will be shown if the visitor is going to leave the page – that is, if they take the cursor out of the page.

Important point! If the delay is set and the “Show when leaving the page” checkbox is selected, the widget will be shown to the user when they leave the page, but only if they have stayed on it for the specified time.

4. What. You can choose whether or not to show the widget on desktops or mobile devices. Set up different widget options for computers and mobile phones.

Once you have everything set up, you can turn on the widget by clicking on the green “Start” button.

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